Clipboards in hand, signature-gatherers are fanning out across four Southern California cities this month, turning up at supermarkets and metro stops and apartment complexes to pitch a measure for the November ballot that they say will be salvation for renters.

But for landlords, their pitch is blasphemy.

At issue is whether the cities of Long Beach, Inglewood, Glendale and Pasadena should join a tiny band of California cities that already have rent control and “just cause” eviction laws that prevent landlords from ousting tenants in good standing.

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